Jumia Market rebrand with green as corporate colour
As part of its strategy to distinguished itself and boost customers patronage, Jumia Market, a fast growing online mall has rebranded with green as the firm’s corporate colour.
The leading e-commerce company said that rebranding Jumia Market with green was part of its plan to re-imagined navigation experience that makes it easy to accentuate the difference between Jumia Market and the other ventures of the group.
The company said:”Jumia Market has grown and evolved over the last four years, and we felt it was time for a change. We have refreshed our colour theme to reflect who we are today and to symbolize our dynamic future.”
The firm stated that the new green colour identifies the Jumai Market’s focus on freshness-widest choice for consumers, connection-consumer’s ability to chat directly with sellers and safety-the ability to purchase freely without hassle.
Other companies under the umbrella of Jumia include Jumai Market, (Kaymu), Jumia Travel (formally Joyago), Jumia Cars (Carmudi), Jumia Food (Hello Food), and Jumia House (Lamudi).
Jumia Market prides itself as the place for the best deals and unique products which buyers cannot find elsewhere, including a safe place to buy and sell.
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