‎By Ralph Tathagata

A leading African luxury furniture manufacturer, Majeurs Holdings, has tapped veteran Nollywood actress, Madam Idowu Philips, popularly known as “Iya Rainbow”, as its brand ambassador for a period of one year.
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‎Headquartered in Lagos, Nigeria, under the creative and innovative leadership of a corporate Amazon Demi Samande, Founder/Chief Executive Officer of Majeurs Holdings, the company exports its products across Africa, Europe, and the Americas.
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‎According to the company boss, Iya Rainbow’s one-year ambassadorship will see her become the face of Majeurs Furniture, a subsidiary of Majeurs Holdings. The partnership reflects the company’s affinity with the wealth and beauty of African tradition, told through one of the nation’s cultural icons.
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‎While formalising the contract signing in Lagos recently, Samande mentioned that Iya Rainbow’s legacy mirrors Majeurs’ brand philosophy and a connection between African history and future generations. In her words, the choice of Iya Rainbow as brand ambassador aligns with the brand’s vision of telling African stories through furniture crafts.
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‎“At Majeurs, we believe deeply in storytelling, but our stories are told through craft, in every bit of furniture that we manufacture. Iya Rainbow mirrors our philosophy. She is rich in heritage, grounded in integrity and timeless in her impact. Today, we are incredibly proud to announce Iya Rainbow, not just as our brand ambassador, but as the official narrator of our origin story. This partnership is about culture and impact. It’s about anchoring our brand’s future on the legacy of those who shaped our past,” she said.
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‎Pledging her commitment and dedication to the contract, Iya Rainbow said she is proud to be the face of a brand that creatively tells the African story and inspires the younger generation of artisans.
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‎“Majeurs is deeply rooted in culture and heritage. Each masterpiece they create is given local names like Arike, Okiki, Gida, Amara, Dukiya. These are names that preserve and communicate Nigerian cultures and African heritage. I also love the job opportunities Majeurs is creating with the manufacturing factory and training academy. This is what we need to grow our economy and I am happy to be associated with this company. I implore Nigerians to embrace a brand like Majeurs that is telling the African story.”
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‎The company, renowned for its exquisite furniture and interior design services, blends classic and contemporary styles with modern aesthetics. From bespoke furnishings to full-scale interior architecture, Majeurs’ work spans private homes to landmark developments, each project is handled with precision from design to build. With a global clientele and an uncompromising standard, the proudly African firm delivers without boundaries.
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