Insight Redefini Group appoints Dr. Tendai Mhizha as new MD of Insight Publicis

As part of its drive to lead and build sustainable businesses, The Insight Redefini Group, announces the appointment of Dr. Tendai Mhizha as Managing Director of its flagship creative ideas hub, Insight Publicis.

Tendai brings with her, 25 years leadership experience and knowledge in Pan-African Strategy and General Management, Marketing, Branding and Market Research. As a true explorer of the world, she has degrees from 6 different countries amongst which are a PhD in Business Science from the University of Derby in the UK, and Masters in Strategic Management.

She has worked for the Edgars Group, Wella and within the Global WPP group. She has also led a 25-year-old Pan African Market research Agency, Research Bureau International. She is the Founder and Chief Inspirer of Integra Africa – offering Unique TRRibe programs (Talent Retention and Return – through internal brand engagement), and strategic solutions with Africa at heart. She is a knowledge empowerer teaching at Gordon Institute of Business Science (GIBS), University of Pretoria, South Africa.

With full responsibility to navigate the Insight Publicis business, Mhizha will play a key role in meeting the business acceleration agenda set by its directing company – Insight Redefini Group.

Dr. Ken Onyeali Ikpe, Group Managing Director and Chief Executive Officer of the Insight Redefini Group, said; “Appointing Tendai Mhizha is extremely strategic when juxtaposed with our goal to lead with top talents especially, as we focus on building more strategic and agile businesses in order to deliver consistent value to clients.”

He said, “Her track record, diversified experience, and impeccable knowledge of how to build brands and businesses is simply outstanding, and we are excited to have her on board. She brings with her an aligned ambition to become a business pathfinder, which will be vital in growing with our clients.”

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