Insight Redefini appoints new digital marketing experts for Digitas Lagos
By Ralph Tathagata
Year 2024 marks a period of hierarchical transition and growth for the Integrated Marketing Communications industry, and Digitas Lagos is at the forefront of this movement. In a strategic move to bolster its leadership, the agency announces the appointments of Omotayo Oladipupo as Chief Operating Officer (COO)/Head of Business and Adebola Ajose as Creative Director. These appointments underscore pivotal moments in the agency’s evolution and growth trajectory, reflecting its commitment to excellence and innovation in digital marketing.
Omotayo Oladipupo brings over a decade of extensive experience in digital marketing, showcasing a remarkable track record in leading high-performing teams and driving innovative marketing strategies for top brands. Her expertise spans market strategic planning, brand development, omnichannel marketing integration, business development, and investor relations. In her previous role as the Head of Digital at Starcom Media Perspectives, Omotayo led a team responsible for managing major brands such as Meta, Mondelez Nigeria, Samsung, Visa, ARM, and TGI. She consistently demonstrated excellence in team management, strategic planning, and enhancing client relationships.
Omotayo’s remarkable track record includes pioneering groundbreaking digital strategies and spearheading unforgettable campaigns, such as the Meta “Metaverse without Hardware,” Samsung “Join the Flip Side,” and TGI “Unwrap Joy, Unleash Taste,” the latter of which recently earned the grand prix at the LAIF awards. As the new COO, she will direct the strategic direction and operational oversight of Digitas Nigeria, focusing on cultivating a high-performing team, nurturing client relationships, and identifying opportunities for expansion into new markets.
Adebola Ajose, with over 20 years of industry experience, steps into the role of Creative Director. Adebola has led the development and launch of numerous groundbreaking digital campaigns and products for renowned brands including Prime video, Nestle, Heineken, Pepsico, and Keystone Bank. His ability to craft award-winning solutions that resonate with audiences and surpass expectations has positioned him as a creative powerhouse. Adebola’s collaborative approach and commitment to excellence have enabled him to seamlessly work with multidisciplinary teams, delivering exceptional outcomes. His passion for pushing creative boundaries has earned accolades at prestigious awards ceremonies such as the African Crystals, LAIF Awards, Loeries, and the inaugural Luerzers Grand Slam.
In his new role, Adebola will lead the agency’s creative team, spearhead innovative campaigns, and drive business growth. His expertise and leadership will be instrumental in helping clients navigate evolving market landscapes and achieve their marketing objectives.
Dr. Tayo Oyedeji, Group Chief Executive Officer at Redefini, expressed utmost confidence in both leaders, stating: “Omotayo and Adebola are exceptional talents with a profound understanding of the digital marketing landscape and creative innovation. Their appointments reflect their outstanding leadership capabilities, strategic vision, and commitment to excellence. We are confident that they will lead Digitas Lagos to new heights and drive significant industry impact.”
These appointments highlight Insight Redefini’s dedication to talent development and internal promotion, inspiring and empowering the team to achieve greater success.
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