GUINESSS LAUNCHES NON ALCOHOLIC BEER, GUINESS 0.0
Guinness 0.0 is a new non-alcoholic beer from the brewers at St James’s Gate. The dark Irish stout contains the same smooth, perfectly balanced flavor and dark color of Guinness, excluding the alcohol.
According to Gráinne Wafer, Global Brand Director, Guinness “This is an exceptional day for Guiness 0.0, as we finally reveal Guiness 0.. The launch of Guiness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing , harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guiness but 0% alcohol. We know people want to be able to drink alcohol without compromising on taste, and with Guiness 0.0, we believe they will be able to do exactly that.”
In the creation of Guinness 0.0, the brewers start by brewing Guinness exactly as they always have, using the same natural ingredients; water, barley, hops and yeast; then gently extract the alcohol through a cold filtration method.
The filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The brewers then carefully blend and balance the flavors to ensure the distinctive flavour profile and taste characteristics of Guinness.
Aisling Ryan, Innovation Brewer at St James’s Gate explained in a statement “Guiness has always had an unwavering commitment to quality and our entire brewing team is hugely proud of the care and effort that has been put into the four year development development process for Guiness 0.0. We have created taste experience that we believe is truly unrivallled in the world of non alcoholic beer and we can’t wait for people to finally be able to try it”
Guinness 0.0 is brewed at St. James’s Gate in Dublin, the Home of Guinness, and will be rolled out in Great Britain and Ireland, available in more markets throughout the world later in 2021.
Guiness is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120.
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