GSK tops Oral Care market in Nigeria
GlaxoSmithKline (GSK) Nigeria topped the oral care market in Nigeria in 2018.
A recent report released by Euro-Monitor International shows that GSK Nigeria was ascribed as the oral care market leader with its range of products such as Maclean’s, Aquafresh and Sensodyne toothpaste in 2018.
According to the report, the company attributed its leading position to its holding the widest range of strong brands in the category.
The report said: “GlaxoSmithKline remained the leader in oral care in 2018. The company can attribute its leading position to its holding the widest range of strong brands in the category, including such names as Maclean’s, Aquafresh and Sensodyne.”
The report also showed that Procter & Gamble’s Oral-B toothpaste also performed credibly well in the oral care market in 2018, mainly due to its reputation for high quality, which has made it the preferred toothpaste brand of an increasing number of households.
Meanwhile, the report posits that Unilever’s Close-Up toothpaste is currently the leading oral care brand in Nigeria due mainly to its superior affordability and the high awareness of the brand among consumers of all income levels.
“Close-Up benefits from its wide range of variants and pack types, including small sachet packs with low retail selling prices that are affordable for even low-income consumers. Furthermore, Close-Up is supported by very strong advertising campaigns and the brand also has wide distribution and national penetration,” the report revealed.
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