GSK Consumer Healthcare joins Diageo, Unilever, others in paper bottle consortium
GSK Consumer Healthcare will be joining Pulpex Paper Bottle Consortium to explore incorporating paper bottles into its overall packaging program including Centrum, Sensodyne and parodontax.
The consortium includes Diageo, Unilever and PepsiCo, with other partners expected to join later this year. The customizable Pulpex technology allows partner companies to produce different shapes and sizes of single-mould bottles to fit the needs of their brands.
Sarah McDonald, VP of Sustainability, GSK Consumer Healthcare, said: “We are determined to explore alternative packaging materials where we can, while ensuring the quality, safety and efficacy of our products. We hope that by commercialising this technology for our industry, others will be able to follow.”
Pulpex Limited is a new world-leading sustainable packaging technology company established by venture management firm Pilot Lite and spirits producer Diageo. The company has developed a first-of-its-kind scalable paper bottle that is 100% PET-free. Made from sustainably sourced pulp, the Pulpex bottle meets food safety standards and will be recyclable in standard paper waste streams, which have a far higher yield than plastic waste streams.
Mike Anstey, Co-Founder and CEO, Pilot Lite, said: “We’re proud to have an innovative company like GSK Consumer Healthcare with its portfolio of science-based brands as a member of the Pulpex consortium. GSK Consumer Healthcare is not only a world leader in the consumer healthcare market, they are now providing the type of brand leadership needed to minimize the environmental footprint of packaging.”
GSK Consumer Healthcare is one of the world’s leading over-the-counter (OTC) healthcare companies. Some of its global brands include Centrum, Sensodyne, paradontax, Polident, Advil, Voltaren, Panadol, Otrivin and Theraflu.
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