Good salespeople are rare breeds in today’s marketplace – Eyo
By Ibidunni Banjoko
Ekeno Eyo, Chief Operating Officer of Noah’s Ark communications has stated the relevance of salespeople in marketing, noting that they are the equivalent of the hunting dogs for an organization and rare breeds in today’s marketplace. He added that their roles are even more important, especially where technology and big data seem to be gradually taking over the job of conventional prospecting and selling.
Commenting on his LinkedIn post, Eyo stated that apart from the fear of getting fired for not meeting targets, a greater number of people can’t stand rejection as some will say that they were never ‘wired’ to sell and have never sold before.
“I hear lines like ‘I don’t want to end up with high blood pressure chasing targets’, ‘I want to have a life’, ‘I need to have my sanity’, and ‘I can’t be roaming everywhere or traveling up and down’,” he said.
Eyo affirmed that sales can be stressful and demanding and also agreed that salespeople are usually first to be fired if the top line falls short of budget. Hhe, however, highlighted that salespeople are some of the most connected people with a wide and growing network.
“They are also some of the most rewarded and recognized people in the organization. Apart from consultants, they are among the few special people who know a little about a lot of businesses because of the diverse portfolio they manage in the course of their careers,” he said.
While explaining the attributes needed to be successful in selling, he mentioned confidence, strong personality, patience, and perseverance, while referring to sales as a profession where patience is truly a virtue, especially in B2B.
“With the longer sales cycle and hunter’s mentality, there must be that element of hunger, passion, adventure, and winning drive.
“You just need to hone the skills of professionally building a pipeline of prospects, profiling the ones that are worth your time, identifying how your product or service solves their problem, and presenting your solution in a convincing manner to him/her,” he concluded.
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