Global agencies revamp business, restructure with key appointments
It’s the beginning of the New Year and some global agencies are restructuring, elevating, creating new roles and strategically appointing new leaders to drive innovative growth in 2024.
These businesses and agencies are undertaking significant action to modify and reshape their operations with the intention of increasing efficiency and revenue going forward. They include Omnicom Media Group, M&C Saatchi, TBWA, Ogilvy and Accenture Song.
Omnicom Media Group
Omnicom Media Group (OMG) recently announced Joanna O’Connell to the newly created role of Chief Intelligence Officer, North America. The appointment marks a return to the agency world for O’Connell, who started her career at digital agency Avenue A in 2000.
She is tasked with leading the marketplace intelligence team that helps clients navigate the region’s media landscape.
Ralph Pardo, CEO OMG North America said: “With O’Connell two decades of experience in helping brands understand, manage and monetize the next new thing, Joanna is singularly qualified to the task of uncovering and translating marketplace signals into marketing strategies that will deliver better business outcomes for our clients.”
M&C Saatchi
In the same vein, M&C Saatchi Performance makes key elevations in global team to further drive its growth and innovation; the newly appointed staffs are Guillaume Lelait, Roshat Adnani, Lavinea Morris, and Dane Buchanan.
Guillaume Lelait promoted to the role of Chief Growth Officer. Guillaume has worked at M&C Saatchi Performance for 3 years, playing a pivotal role in driving new business growth in the U.S. region.
Roshat Adnani, previously Managing Partner APAC, has been promoted to Managing Director APAC. With over 6 years tenure at M&C Saatchi Performance, Roshat has played a key role in the growth of the agency in the region. In his new role, Roshat will oversee the P&L for the entire APAC market and continue to steer global partnerships, already part of his previous mandate.
Lavinea Morris, previously the Head of Planning EMEA, has been promoted to the role of Managing Director EMEA. In her new role, Lavinea will oversee the EMEA region, focusing on client retention and driving growth across new business whilst leading our team based in London.
Dane Buchanan, formerly Global Director of Data, Analytics & Tech, has been promoted to Chief Data & Analytics Officer. In his new role, Buchanan will be at the forefront of our tech and product development, helping clients to navigate privacy changes, better attribute the success of their campaigns and drive efficiency through new tools leveraging AI and third party technology.
Accenture Song
Accenture Song hired Camille Yin in the newly created role of head of brand design.
Yin joined Accenture Song from Anomaly, where she worked as an experience director.
Vix Jagger, executive creative director at Accenture Song, said, Yin “looks at brand design from a holistic point of view. She asks the all-important questions of how a brand looks, feels, sounds, acts, and what they stand for in today’s world against the backdrop of the evolution of technology.”
TBWA\Media
TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has announced the appointment of Terence Leong as its new Executive Creative Director for Southeast Asia.
In the newly-created role, he will report to Brent Anderson, Chief Creative Officer, TBWA\Media Arts Lab, working in partnership with Michaela Futcher, Managing Director/Head of Strategy of TBWA\Media Arts Lab Asia Pacific.
Julia Hou joins Ogilvy as Group Executive Creative Director for Beijing and South China
Hou, who previously worked at Ogilvy, joins from vivo, where she led global creative and brand content development for the last four years. She will partner with Wei Fei and Thomas Zhu, both Group Executive Creative Directors at Ogilvy Shanghai to lead Ogilvy China’s overall creative product, the agency said.
Hou joined from Vivo, where she led global creative and brand content development for the last four years. Prior to that, she was Executive Creative Director at Publicis Advertising Shanghai, overseeing work on clients such as Heineken, OPPO, Johnny Walker and Pepsi.
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