There is a question that has shaped George Eniola Yetunde Olajumoke’s career, one she keeps returning to: why do some brands truly connect, while others merely speak? Over the years, that curiosity has guided her work across markets, cultures, and moments that demand both clarity and care.

She began her career in sales at UAC Dairies, where she learned early the importance of understanding people, not just products. That foundation led her into advertising through the Troyka Group, home of Insight Communications, where she joined as a management trainee. It was there she began to develop the strategic discipline and respect for execution that continue to define her approach.
With over 15 years of experience across strategy, media, and integrated marketing communications, Eniola now serves as Country Lead for SimplyBlack Nigeria, while also overseeing the agency’s operations across English-speaking West Africa. From the constant motion of Lagos to markets across Liberia, Sierra Leone, Ghana, The Gambia, and Senegal, her work is anchored in the belief that context matters, and that effective communication must always meet people where they are.

SimplyBlack is the current agency for Airtel Nigeria, and George plays a central role in ensuring alignment between strategy, execution, and measurable value for the brand.

At the core of her work is a steady commitment to helping brands reach the right target group, in the right way, at the right time. She focuses on translating business objectives into thoughtful, data-informed strategies that prioritise impact over noise.

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Eniola has worked on campaigns for brands such as MTN, MultiChoice, P&G, Unilever, Turkish Airlines, and Dangote, bringing a people-first mindset to building teams and delivering results across borders.

She is known for leading with calm, consistency, and accountability. Clients and teams value her ability to listen closely, challenge assumptions when necessary, and stay present from planning through delivery.

For Eniola, marketing is less about spectacle and more about trust. It is about doing the work properly, repeatedly, and with intention, so that brands don’t just exist in the conversation, but earn their place in it.

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