GDM Group launches first Nigeria’s marketing and media Hackaton
By Oghale Mafuru
In a bid to redefine the marketing operations through disruption and technology, one of the leading marketing innovative companies, GDM Group in collaboration with Eko Innovation Centre has launched the first marketing and media “hackaton” to herald a paradigm shift driven by innovation and collaboration.
Delivering his welcome address at the event which was held at the prestigious D’Podium Centre in Ikeja, Lagos, Victor Afolabi, Founder, GDM Group, stated that practitioners needed to co-create, to birth the anticipated future.
In his words: “The driving agenda for us is to co-create the disruption we anticipate. The disruption is going to come, we have seen that happening in fintech and we are seeing it in the medical sector.
“We need to begin to co-create the future because ultimately with technology and everything happening globally it will come. Should we rather sit and wait and hope it never comes or be part of the process that would lead to the co-creation. Nigeria has had its experience of disruption with tech with multiple solutions being created”, he added.
According to him, disruption and collaboration are required to revolutionize the marketing industry in response to the rapid shift in technological adoption globally.
He said: “Those who have learned to collaborate have improvised most effectively and have prevailed. With all the things that are happening around the world, we need to see more collaborations happening. The borders of competition should begin and have begun to fade. You see the industries where collaboration is happening more, are the places where have seen massive transformation and we are seeing the changes and I think it is the same for marketing”.
While noting that marketing is an effective engine for development, the GDM Group boss noted that “The Nigerian Marketing industry has seen preliminary innovation, quite a lot has been done by organisations and agencies in the area of data and we have seen the innovation and solutions to disrupt the future a little bit slow”.
Speaking on the topic, Tech Disruption In Marketing: The Key To Redefining Consumer Recruitment & Interaction, David M. Raab, Founder and CEO, Customer Data Platform Institute stated that disruption is changing the entire ecosystem and that marketers must understand the concept of disruption to be able to develop groundbreaking solutions.
“Change is everywhere. Usable disruption is hard to find, look for strong benefits and good defense. Support disruption with innovative solutions for business success”. Disruption is not disruption until it changes from the owner to the seller”, Raab said.
Representing governor of Lagos State, Babajide Sanwo-Olu, Special Adviser on Innovation & Technology, Olatubosun Alake reaffirmed the resolve of the Lagos state government to accelerate technology adoption in the state.
The Mark Hackaton which focuses on assembling innovators and entrepreneurs to create solutions to marketing challenges through creativity, technology, and mentoring has 500 participants from five countries drawn from 4 continents of the world.
The marketing innovative program will run for six weeks and will have 21 mentors, 30 selection jurors, eight speakers, and six final jurors with a $20,000 grand prize for the winner. The closing ceremony will be held on the 18th of May, 2022.
Some of the dignitaries present at the event are the Lagos State governor represented by the Special Adviser on Innovation & Technology, Olatubosun Alake, Executive Assistant, New Media, and Public Relations, Olusegun Fafore, CEO of the Customer Data Platform Institute, David M. Raab, Management Consultant, Senior faculty and Course Leader at Nottingham Business School, UK Rotimi Olaniyan,
Assistant Regional Manager for Nestle’s Zone AOA (Africa, Oceania, and Asia), Kayode Oladapo, CEO, of Entod Marketing Ltd Iquo Ukoh, CEO, X3M Ideas, and President of the Association of the Advertising of Nigeria, AAAN, Steve Babaeko amongst others.
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