GBfoods, Helios Form Joint Venture to Create Pan African Food Company
GBfoods, a leading multinational food company headquartered in Barcelona, Spain and Helios Investment Partners, a premier Africa-focused private investment firm, have partnered to create a large fast-moving consumer goods (FMCG) business in Africa.
Chief Executive Officer of GBfoods, Mr. Ignasi Ricou, said that the partnership would help GBfoods to reinforce its leadership position as one of the most influential international groups in the food industry.
Ricou said that the company is using the opportunity and partnership as a platform to strengthen the company’s commitment to Africa in providing quality fast-moving consumer goods (FMCG) to its teeming population.
“With this partnership, GBfoods reinforces its leadership position as one of the most influential international groups in the food industry, consolidating its commitment to Africa”, he said.
According to him, Africa has contributed about 20% to the group’s turnover, stressing that GBfoods manufacture more than 4,000 million Jumbo cubes for the African market every year.
Ricou added that the growth of the product portfolio and the acquisition of new assets would allow the firm to expand its presence in Africa, becoming a reference in the African households.
“With this acquisition, we strengthen our position in Africa, being present in 30 countries, including key countries like Nigeria and Ghana, with enormous potential for growth. We also expand our portfolio of products with popular and well-known brands such as Gino, Pomo, Jago and Bama, introducing us to new strategic categories such as tomato, milk powder and mayonnaise. From now on, we can proudly say that GBfoods has doubled the number of consumers in Africa to become part of the daily food of millions of Africans”, the CEO explained.
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