Flutterwave, the company that acquired Disha, a no-code platform for creatives, in 2021, has announced a temporary shutdown of Disha starting from March 31, 2024. The decision stems from a desire to review and realign the company’s objectives to better cater to the creative community. Although they stress that the closure is temporary, they have not provided a specific reopening date.

In a statement, Disha said, “We find joy in providing you with tools that move your craft forward, and this pause is critical in helping us rethink our focus.”

During the temporary shutdown, users will experience a temporary loss of access to their accounts and stored information. More than 100,000 creators, including content creators, influencers, artists, writers, and designers, rely on Disha’s tools for managing their online presence. Prior to the closure on March 31, users can transfer their files and data to other platforms. Moreover, any existing subscription fees will be reimbursed.

This is the second time that Disha has decided to suspend its operations. In February 2021, only two years after Evans Akanno, Rufus Oyemade, and Blessing Abeng founded the no-code creator platform, Disha disclosed its intention to stop its operations by December 2022.

The reason given for the shutdown was simply “shortfalls with the platform’s vision.” Oyemade stated, “We [the founders] decided to shut down the company because we ran out of resources to continue driving the very valid vision we had.”

Before the announcement of the shutdown, Abeng, who joined the company as co-founder and chief marketing officer a few months after its founding, exited, stating that “[it was] necessary as Disha evolved its dream and trajectory in a way that no longer aligned with the vision I committed to”.

Despite these lingering discrepancies, Disha did not close its doors. In October 2021, just eight months after announcing its intention to shut down, Flutterwave acquired Disha in a deal whose details were not disclosed. At the time of the acquisition, Disha boasted a monthly growth rate of approximately 100%, having garnered over 20,000 users through bootstrapping.

“We saw Disha as an opportunity to capture a new market of indie creators that need innovative tools to showcase their craft and get paid,” Olugbengba Agboola, co-founder and CEO of Flutterwave said at the time. “This acquisition cements our place as a growth partner for freelancers and businesses. For us, Flutterwave Store is to small businesses what Disha is to creators.”

Although Flutterwave initially had high aspirations, it seems that the company may have encountered challenges aligning its vision for Disha, leading to the necessity for reassessment. Despite issuing various product-related updates lately, there has been minimal information regarding Disha until its temporary closure was announced.