Flutterwave Partners Audiomack to expand monetization opportunities for African Artists
By Oghale Mafuru
As part of plans to provide a secured payment opportunity for African artists and premium experience for listeners, Flutterwave, Africa’s leading payments technology company has announced a strategic partnership with Audiomack, a limitless music-streaming and discovery platform.
The company made this announcement on its website where it stated that the partnership will enable Audiomack to provide African musicians with more opportunities to monetize their work which includes offering seamless payment options to fans who want to support their favourite artists directly.
Commenting on the partnership, Olugbenga GB Agboola, Flutterwave’s Founder and CEO, said: “We are excited to join forces with Audiomack and contribute to the growth of Africa’s music industry. By leveraging our technology, we will expand the Audiomack user base across Africa while empowering African artists with increased monetization opportunities. Audiomack’s commitment to promoting African music and providing a platform for artists to showcase their talent aligns perfectly with Flutterwave’s mission to simplify payments and foster economic growth across the continent. This partnership represents a significant step forward in realising these shared goals.”
On his part, Dave Macli, Co-Founder and CEO of Audiomack, said: “We are delighted to partner with Flutterwave to enhance the Audiomack experience for our African users. This collaboration enables us to bring Audiomack to even more people in Africa and gives African artists the tools they need to thrive and monetize their art effectively.”
With a strong presence in almost all 54 countries on the African continent, Audiomack has become the go-to platform for artists, tastemakers, labels, and fans seeking to explore and share music from diverse African cultures.
Since its inception in 2012, Audiomack has been committed to supporting the African music scene, opening a Lagos office, and expanding its reach in 2021 in key African markets such as Kenya, Tanzania, Uganda, and South Africa.
the partnership with Flutterwave is expected to brings Audiomack into its next growth phase across Africa by enabling seamless and secure payment processing capabilities for its users. This collaboration will enable Audiomack to offer more payment modes like bank transfer, local cards, and mobile money, native to African users, making the platform accessible to a broader audience across the continent.
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