EXMAN President, Tolulope Medebem, joins 2024 MARKETING EDGE Annual National Marketing Summit as Panelist
Tolu Medebem, a trailblazing leader and empowering voice in the Nigerian Integrated Marketing Communications space, is set to inspire participants at the upcoming MARKETING EDGE Annual Marketing National Summit.
Scheduled for Friday, September 27, 2024, at 9:00 AM, this virtual event will be looking at the theme “Tech Acceleration: Integrating AI Without Sacrificing Human Creativity” and the sub-theme “From Insights to Impact: The Future of Marketing.” She will be controlling the stage as one of the esteemed panelists, contributing her wealth of knowledge and experience from 11:30 AM to 11:35 AM.
Medebem, the newly elected first female President of the Experiential Marketers Association of Nigeria (EXMAN) and the dynamic COO/Lead Consultant of Aster Integrated Marketing Limited. As the 2024 MARKETING EDGE National Summit approaches, Tolu Medebem’s presence as a panelist is poised to elevate the event to new heights, making September 27 a day worth remembering in the marketing calendar.
With nearly three decades of unwavering dedication to brand management and marketing communications, she has established herself as a beacon of excellence in the industry. Her impressive journey through the advertising landscape is marked by her pioneering spirit and innovative approach to experiential marketing. The confident and vibrant marketing professional has made significant strides in a traditionally male-dominated field, not only as a formidable leader but also as a source of inspiration for aspiring marketers.
Her recent election as the first female President of EXMAN is a monumental achievement that speaks volumes about her capabilities and vision. Her ascent to this prestigious position follows her tenure as Vice President, a role in which she laid a solid foundation for future leaders in the industry.
At the helm of Aster Integrated Marketing Limited, the experiential marketer has demonstrated exceptional leadership, guiding her agency to new heights of success. Her ability to integrate disruptive innovation-led solutions into experiential marketing has set a standard for excellence. Under her stewardship, Aster Integrated has flourished, earning recognition for its creative campaigns and impactful strategies across a diverse portfolio of multinational clients, including MTN, Nigerian Breweries Plc, and Procter & Gamble.
Medebem’s contributions extend beyond her agency; her work spans various sectors, including telecommunications, banking, and consumer goods. She has played a pivotal role in campaigns for notable brands such as British American Tobacco and Intercontinental Bank, showcasing her versatility and strategic foresight.
A graduate of Dramatic Arts from Obafemi Awolowo University, Ile-Ife, and a participant in the prestigious China European International Business School (CEIBS) / WELA Programme, her educational background complements her extensive industry experience. She is also recognized as a fellow of the Chartered Institute of Management Consultants and is certified by various professional bodies, including the Chartered Institute of Marketing (UK) and the Advertising Regulatory Council of Nigeria (ARCON).
Beyond her professional accolades, the business leader is deeply committed to empowering the next generation of marketers. Her role as a facilitator with the Lagos State Employment Trust Fund (LSETF) and her volunteer work with the ReadySetWork (RSW) programme exemplify her dedication to nurturing young talent and fostering entrepreneurship.
Every time she graces the stage as a panelist, the amiable amazon brings fresh ideas, innovative perspectives, and a renewed energy that not only enhances the dialogue but also leaves a lasting impact on all attendees. Her contributions to the MARKETING EDGE Summit promise to be both enlightening and memorable, enriching the discussions on the future of marketing and the integration of technology in creative strategies.
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