Etu Odi set to launch noise makers’ platform
Edu Odi Communications in conjunction with other digital, experiential and marketing communications agencies is set to launch the noise markers’ platform at the end of March, 2017.
MARKETING EDGE learnt that Surkreo digital agency created the App for the group where individuals are considered as an influencer to boost the brand building initiatives of brands.
Managing Director, Etu Odi Communications Mr. Uzoma Okoye, said that the platform was about democratizing influence whereby everybody’s voice is given great priority in pushing the brand identity of a particular product.
Okoye added that it was no longer about key influencers like Wizkid, Tuface, Falz, Linda Ikeji, Bella naija, stressing that the platform is about using everybody’s voice to promote and boost the sales of goods and services.
He said “The noise makers’ platform is about aggregating the voices, aggregating the community, aggregating the fact that you can leverage on everybody’s influence, leverage on everybody’s communication in order to get your message out to the target consumers.”
“So on the platform, everybody becomes an influencer. I might not be as influencer as Falz but I also have a voice and rather than focusing on the big celebrities. You know this thing call celebrity, I think it is more about influence than celebrity, you know there are some people that have a lot of influence on the social media sphere which are not necessarily termed as celebrities and with this platform, we leverage on them” Okoye said.
The MD of Eti Odi further stressed that brands can come onto the platform to run their campaigns explaining that it is even more impactful when you aggregate a lot of people voices than just having one key celebrity.
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