Equity Assurance goes digital, Launches Mobile (USSD) Insurance
Equity Assurance Plc., a member of SUNU Group, has launched an innovative mobile Unstructured Supplementary Service Data (USSD) Insurance solution. The self-service solution enables car owners and users to purchase authentic 3rd party Auto Insurance with the use of their mobile phones in less than 5minutes.
This mobile (USSD) application also serves as a platform for customer engagement, claims payment and other after-purchase services. The company’s decision to develop this ground-breaking mobile insurance solution is aimed at ensuring excellent customer experience at all times for its existing and prospective customers at affordable cost. In addition, it guarantees customer convenience, easy & secure access, real-time interaction and speedy service.
The Managing Director of Equity Assurance Plc., Mr. Moruf Apampa, shared that the application will be available to all customers, regardless of their GSM network or type of phone they use, whether they have internet access or not, effective10th December 2017. Furthermore, Demo & animated illustrations can be viewed by prospective customers and general public on the firm’s website in order to better understand how to purchase/use the product as well as its different service features and functionalities.
In response to a question regarding the Company’s decision to go the digital route, Mr Moruf Apampa, who took over the reins of Equity Assurance in December 2016, went on further to explain the firm’s strategic decision to deploy low-cost digital/mobile technologies as a means to overcoming longstanding industry challenges while effective and affordable insurance solutions to Nigerians, regardless of their location or economic/social status.
He further shared that, “The firm has witnessed a surge in purchase of its insurance products since testing the application with a few selected customers, garnering a lot of very positive feedback from the customers and organizations that are looking to partner. I can confidently say that Equity Assurance Plc is on the verge of revolutionizing the insurance marketplace in Africa within the next few years.”
Mr. Moruf Apampa, who until last year was at AIICO Insurance as General Manager – a role he played successfully with exemplary leadership and proficiency – has deep understanding of consumer behavior and the power of digital technologies. He has garnered over 24years experience in the Insurance industry. Since joining the Equity Assurance family in 2016, the firm has recorded significant wins in product innovations, customer satisfaction, growth & value creation.
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