Dozie Mbanefo: The Prince adds new feather as Fellow of Advertising
By Zion Rufus
With a rich pedigree spanning over two decades of laudable contributions to Nigeria’s marketing and advertising space, it was indeed a remarkable sight to behold when CEO and founder of New Crystal Communications, Dozie Mbanefo was inducted into the fellowship cadre of the advertising profession.
The well respected adman joined a host of other long serving practitioners who have attained the highest level in the advertising practice in Nigeria to be conferred frpa.
The induction ceremony which was held to the grandest taste was graced by the presence of Nigeria’s advertising titans and founding fathers including CEO Troyka Holdings Limited— Biodun Shobanjo; Chairman of STB McCann and former Chairman of Zenith Bank, Sir Steve Omojafor.
Mbanefo’s position as an advertising practitioner worthy of emulation can be credited to his over 20 years experience in outdoor advertising during which time he founded New Crystal Communications, a major outdoor advertising company with offices in the major cities of Nigeria and advertising coverage reaching all the corners of the country and most West African countries; attained national prominence and reckoning in 2018 when he was conferred with the National Productivity Order of Merit award by President Muhammadu Buhari; received several trainings on Advertising and Marketing in Europe, America and Nigeria; and nominated for Creative Leadership in Outdoor Advertising practice by MARKETING EDGE Brands & Advertising Excellence Awards in 2018.
Exercising market leadership as well as a deepened brand positioning, Mbanefo has led his organization from cradle to global prominence even as he pulled his digitally savvy OOH advertising company through the storms of 2020’s pandemic which also shook the experiential and outdoor advertising industry and caused ad spend to fall drastically.
Dozie Mbanefo also sits as the Managing Director of DLK Oil & Gas. He is also a member of the Advertising Practitioners Council of Nigeria (APCON) and his outdoor advertising working experience spans over 20 years within and outside Nigeria.
New Crystal Communications was launched in 1998. The organisation initially started out as a printing and public relations firm in 1994. The company’s portfolio covers both the public and private sectors like banking, telecommunications, Oil companies, Electronic manufacturers, Local, State and Federal Governments, Hotels, Breweries and many other high profile sectors. The company ensures quality service that surpasses expectations.
Other newly inducted fellows at the just concluded APCON Fellowship Induction includes Ikpe Kennedy Onyeali, Steve Babaeko, Alaba Fadero, Kelechi Nwosu, Yinka Adebayo, Okeke Christopher Emeka, Adelusi Olufemi, Benson Abayomi, Ajufo Emmanuel and a host of others.
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