Dominos Nigeria breaks record, set to deliver Pizzas in 20 minutes
By Oghale Mafuru
To demonstrate its brand culture of continued innovation and customer centricity, leading Quick Service Restaurant operator and franchisee for Domino’s Pizza, cold Stone Creamery and Pinkberry Gourmet Yoghurt in Africa, Eat N’Go Limited has officially flag off the delivery of Pizzas in 20 minutes nationwide in commitment to the vision to offer quality and timely services to its teeming consumers.
Speaking during a media parley held at the company’s office in Ikoyi, Lagos state, today, Mr. Patrick McMichael, the Group Managing Director and Chief Executive Officer, reaffirmed the company’s determination to lead the QSR sector through novel initiatives that meet customers’ satisfaction in terms of quality, speed and customer service.
“We are redefining delivery processes and delivery times for the entire world. We are the only company in the world doing this, amidst all the challenges we face. We have an amazing team in Nigeria who is doing this against all odds and nobody would have thought that we would be recognized as the fastest Domino’s pizza delivery market. There is no other Domino’s pizza market globally that delivers pizza in an average time lower than Domino’s Pizza Nigeria. That is a credit to us” he said.
The QSR boss noted that the company has put all modalities in place to facilitate the realization of its goal of delivering pizzas within the stipulated time and that customers will be compensated with a free pizza voucher if there is a delay in delivery time.
He said: “We offer a 20 minutes guarantee to all customers. If we are not there in 20 minutes, we will give you a free pizza action for your next order. We are that confident that we will get there. Before now, we promised our pizza delivery in 25minutes and during this period, we became the fastest pizza delivery market in the Domino’s global ecosystem, delivering in 16 minutes. This gave us the confidence to promise our customers that they will get their pizzas within 20 minutes guaranteed and will get a free pizza if we fail to deliver on the promise”
“The race is inside the store; it is not on the road. Our delivery drivers will be driving at the speed limit” the QSR boss stressed.
On his part, Othman, Sankari, the Brand Director while explaining the internal mechanism the company has put in place to ensure that the company delivers on its promise, stated that “we are the fastest in the world and are the fastest because of the systems and training that we are giving. Overall, we have over 90% of our orders delivered below 20 minutes. This is one of the steps that Domino’s Pizza has taken. We are actually delivering in 16.1 minutes because of the focus that we put in stores.
According to him, the QSR restaurant has developed internal capacity to guarantee the delivery of Pizzas in 20 minutes and that customers will be compensated with a free pizza voucher when there is a delay.
IIyas Kazeem, Group Marketing Director asserted that the leading QSR company is driven by the vision to continue to pioneer initiatives that will excite consumers and deliver optimal value in terms of product innovation, quality and timely service delivery noting that the company is committed to its mandate of guaranteed customer satisfaction.
He said: “Our customers expressed their satisfaction hugely with the extra time they are saving in getting their pizzas faster than before. This is what we are about, being the industry leader and driving happiness with every order of our freshly baked hot pizzas”.
Eat N’Go is Africa’s master Franchisee of the Domino’s Pizza, Cold stone Creamery and Pinkberry Gourmet Frozen Yoghurt brands. With over 180 stores across Africa, the company continues to expand its presence in key markets with new strategic development goals and target to open 230 stores by the end of this year across markets where it operates.
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