Distributors & consumers applaud Seaman’s Schnapps for innovation
By Seun Johnson
The relaunch of Seaman’s Schnapps’ new refresh look has been greeted with widespread applause from both distributors and consumers, who described the initiative as a bold step forward in maintaining the brand’s deep-rooted heritage.
The new refresh look was unveiled at a grand and colourful ceremony held in Marriott Hotel Ikeja, Lagos, on Monday, with a view to appealing to its loyal customers and checkmating the spate of adulteration and imitation in the gin market.
The new identity has however generated excitement and reactions within the market as distributors and consumers of the brand believe that the new look will attract a broader audience.
According to one of the distributors, Mrs Oshokoya Grace, the fresh look has a way of rejuvenating the brand’s image and increase sales.
“The new design is sleek and modern which I believe will appeal to younger consumers without alienating the older generation who have trusted the brand for years. It is a smart move that will make our job easier in promoting the product,” she said.
Another distributor, Mrs Durojaye Adedugbe, noted that the rebranding of Seaman’s Schnapps would strengthen customer loyalty, saying the brand has always been about quality and tradition.
“I’m very confident that our loyal customers will appreciate the brand’s effort to stay relevant, and this will translate to sustained demand.”
Adedugbe however anticipates a spike in sales following the relaunch. She claimed that the rebranding would bring renewed interest, and with the brand’s strong reputation, she expects the new look to boost sales significantly.
On her part, Mrs Alade Eyiwunmi stated that the new look was “a stamp of authority and most importantly security.”
She said, “What Seaman Schnapps has done will make it easier for us a distributors to educate the consumers, wholesalers and retailers about the product.”
For the consumers however, the move is a blend of tradition and modernity. They expressed admiration for the brand’s ability to innovate and evolve with times.
“The new packaging is beautiful and feels premium, but what I love most is that it still feels like the Seaman’s Schnapps I’ve known for years. It’s a perfect balance of old and new,” said Chief Adedayo Ajipe.
On his part, Olayinka Fatola who expressed a bit of wariness about the new look said he has always loved the classic look of Seaman’s Schnapps because it reminds him of family gatherings and important ceremonies but he hopes the content in the bottle remains the same because that’s what truly matters to him.
Also a younger consumer, Adesola Akande who expressed admiration for the aesthetic appeal of the new design said the new look is stylish, and this will make people like him more inclined to buy it, especially for gifting.
“It feels more like a premium product which is great for special occasions,” he remarked.
Other consumers however highlighted the sense of pride in the brand’s evolution. According to them, seeing Seaman’s Schnapps evolve gives them a sense of pride and loyalty to its patronage.
They noted that the brand cares about staying relevant and connecting with all generations, which is very important.
For many years, Seaman’s Schnapps has maintained a storied history as a Spirit drink that represents unity, respect and a link that connects generations together. Be it wedding or naming, inauguration or felicitation, its bottle has regularly taken its place of honor on the high table at every celebration or festival.
The relaunch of its new refresh look on Monday became an eloquent testimony of the brand’s commitment to evolving with the times while staying true to its root.
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