Dentsu Creative wins big at LAIF Awards 2024, clinches 10 prestigious wins
...Wins 1 Gold; Six Silvers; Three Bronzes in various categories
…Moves up the ranks from 9th in 2023 to 6th in 2024
Dentsu Creative Nigeria has once again demonstrated its creative excellence by winning 10 awards at the Lagos Advertising & Ideas Festival (LAIF) 2024, organized by the Association of Advertising Agencies of Nigeria (AAAN).
In the overall results however, Dentsu Creative moved up the ranks from 9th in 2023 to 6th in 2024. Dentsu Creative won 1 Gold, 6 Silvers, and 4 Bronzes across multiple categories, showcasing its innovative and impactful campaigns that resonate deeply with diverse audiences, according to a statement by the Corporate Communications Manager, Dentsu Nigeria, Olalekan Raji.
The Gold award-winning Dentsu Creative’s Home is Where it Happens campaign for Netflix stood out for its innovation and depth, while the Silver and Bronze awards underscored the agency’s expertise across various aspects of advertising and marketing communication.
Dentsu Creative’s victories spanned several categories, including Film with Digital and Mobile, and numerous craft recognitions such as Best Writing, Best Production Design and Art Direction, Best Cinematography, Best Use of Illustration (Outdoor Craft), and Package Design (Design Craft). These accolades highlight the versatility and excellence that Dentsu Creative brings to its clients’ campaigns.
Reacting to the impressive wins, the Managing Director of Dentsu Creative, Funke Adekola noted that awards highlight Dentsu Creative’s leadership in Nigeria’s advertising industry.
“These awards affirm our relentless commitment to delivering groundbreaking, innovative and impactful creative solutions. They showcase our team’s ability to craft campaigns that connect with audiences and drive measurable impact,” she said.
Adekola expressed her pride in the team’s achievement. “This success further buttresses the exceptional talent and hard work of our team. Their creativity, passion, and dedication continue to set us apart in the industry,” she remarked.
The marketing leader also reassured clients of the agency’s unwavering commitment to excellence. “At Dentsu Creative, we believe in innovating to impact. We are dedicated to delivering creative solutions that not only meet but exceed client expectations, ensuring their brands remain relevant and impactful in an ever-changing market,” she added.
Dentsu Creative’s performance at LAIF 2024, according to Adekola, cements its position as a leading creative force in Nigeria, continuously raising the bar for innovation and excellence in the advertising industry.
She added that, with these wins, Dentsu Creative reiterates its commitment to delivering transformative campaigns and fostering meaningful connections between brands and their audiences.
RECOMMENDED ARTICLES
Comment
No comments found.