Dentsu Creative India appoints Daniel, Seth as GECD and GCD
By Abimbola Mohammed
Dentsu Creative India has announced dual creative members with the appointment of Dalip Daniel as Group Executive Creative Director and Tulika Seth as Group Creative Director. Both will report to Joy Mohanty, Chief Creative Officer, Dentsu Creative India.
Daniel is a seasoned creative leader with previous leadership roles across agencies and radio stations like Ogilvy & Mather, GroupM ESP, and BIG 92.7 FM. He has worked for brands like Airtel, Nokia, Limca, Dabur, Pepsi, LG, Tata Tea, SONY, Nestle Milo, Honda, Perfetti, Horlicks, UNICEF, Max New York Life, Zomato, Luminous, and Uttarakhand Tourism, to name a few. In addition to this, he has also created branded content for TV shows and launched BIG 92.7 FM in North India.
Seth brings over 16 years of experience having led creative teams at agencies including Lowe, TBWA, Grey, Innocean, and Humour Me in Delhi and Mumbai. Some of the brands she has worked with include Hyundai, Dunzo, LG, DS Group, Set Max, Dabur, National Geographic, Henkel, Anne French, and Parle, among many others.
Speaking on the appointment, Mohanty said: “Together with a superb body of work, Tulika & Danny bring with them a wealth of experience across formats.”
“They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”
While Daniel added that it’s an exciting opportunity: “This is an exciting opportunity, and I am thrilled to be joining Dentsu at such a pivotal time. Today, when you think of dentsu, you can’t help but realize that ‘kuch toh naya ho raha hai iss agency mein’. So, it would be really amazing to work in such a great creative environment filled with the best of the creative minds in the industry.”
On her part Seth said: “What has drawn me to dentsu is how it has embraced digital technology in its everyday thinking, to firmly establish itself as a future-forward organization. ‘Wholly integrated’ is the key descriptor that has really got me excited. The work that has been coming out of the agency is truly inspiring, and I can’t wait to dive right in.”
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