Dawn Rowland named Jury President at 2025 Pitcher Festival of Creativity

By Seun Johnson

Dawn Rowland, CEO of Dentsu Africa has been appointed as the Jury President for Good and Effectiveness at the 2025 Pitcher Festival of Creativity Awards.

The news of her appointment was disclosed Wednesday on the official LinkedIn page of Dentsu South Africa, a Global Marketing and Communication company.

The Pitcher Awards set to take place from 15th to 17th of May 2025, serve as the benchmark for creative excellence across Africa. With over 30 years of industry experience, numerous accolades including Business Woman of the Year and a proven track record as a serial entrepreneur, Dawn Rowland according to the statement, brings unparalleled expertise to the prestigious role.

A seasoned entrepreneur and consumate professional, Dawn Rowland created a vision for Dentsu in Africa as CEO and championed it to a leading position in majority of the markets.

She made her mark in the media world and became one of the youngest media entrepreneurs in South Africa. Under her management, Dentsu Africa grew from 40 to over 1500 staffs who are passionate and dedicated to the marketing communication empire.

She has been responsible for the growth of the African Network expanding the footprint in South Africa, Nigeria, Ghana, Kenya and Tanzania, taking Dentsu Africa from 5 owned markets to 11. Through her strategic approach in accomplishing the company’s vision, Dentsu Africa now has offices in Mozambique, Zambia, Uganda, Senegal, Cameroon and Ivory Coast.

These accomplishments have earned her several recognitions and awards. In 2019, she was honoured as a Media Legend for her uncommon leadership. Under her leadership, Dentsu won the Financial Mail Africa Impact Award in 2018. In 2012, Dawn emerged the AdReview Advertising Achiever of the Year and win a Good Stevie Award for Maverick of the Year. In 2013, she was honoured as the Access International Business Woman of the Year.

She has been serving at the board of the Loeries in the last five years and also the co- chair for the Adweek Africa Advisory Council.

With her appointment as the Jury President for Good and Effectiveness at the 2025 Pitcher Festival of Creativity Awards, Dawn Rowland is expected to deploy her leadership ingenuity in recognising campaigns that drive meaningful impact through creativity.

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