Customers’ satisfaction, key to business growth – former MTN Boss

The Founder/Chief Executive Officer (CEO), AKMS Consulting, Mrs. Amina Oyagbola, has tasked business owners to place priority in meeting the needs of their customers, emphasizing that customers’ satisfaction is one of the major successes that leads to business growth.

Oyagbola who disclosed this during an interview, stressed that apart from having innovative ideas, clear strategic and operational plans of the business, knowing the heartbeat and desires of the customers gives an entrepreneur an edge over his/her competitors.

She further encouraged business owners to always develop the habit of listening to their customers and keeping up with current trends in the business environment as that was the only way to stay relevant in business.

In her words: “Always imagine your customer is in the room with you and keep them in mind constantly. Focus on their satisfaction with the goal. Stay open to ideas and be a good listener – actively listen to them.”

According to her, I always look out for what is trending in the business environment. In fact, I am fascinated with the social media and how it has taken over our lives in the 21st century.

“The possibilities of reaching customers almost instantly through digital marketing and the ability to have everything easily accessible by the click of a finger, I find fascinating.” She added.

Commenting on her she started and grows her consultancy business; Oyagbola noted that one major strategy that helped her was giving pro bono advice to her friends and family which eventually made her to step up her company.

In her words: “One strategy that has helped me grow my business was giving pro bono advice to some friends. As I showed them what was possible, they recognized that hiring me would add value to them and their businesses. I started with working for close friends and family and that turned in to referrals and word-of-mouth marketing. This allowed me to ensure that I was giving beneficial and quality service to my customers.”

Amina Oyagbola has a LLB in law from Ahmadu Bello University, a Masters in Law from Trinity College, Cambridge and an MBA from Lancaster University Management School. She is an alumni at both London Business School as well as Harvard Business School and she was called to the Nigerian Bar in 1983.

She started as a legal practitioner in 1986 and then moved into the corporate world, working at Crystal Bank of Africa from 1990 to 1994.

She joined the United Bank for Africa in 1996 as a principal manager of legal and then became the head of the legal services division there.

After obtaining her MBA in 2000, she joined Shell Petroleum Development company as the head of HR Strategy, Standards and Business Planning.

In 2004 she joined MTN Nigeria, Africa’s leading telecommunications provider as corporate services executive. From 2008 through 2015 she also held the position of Human Resources Executive. In 2016, she was ready for a change and AKMS Consulting was born.


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