Consumer Engagement: Gionee Unveils Sheyi Shey as Brand Ambassador
By Ayomide Oriade
Entertainment, especially music and sports command great audience and followership among Nigerians across various market segments. And brands are increasingly employing these platforms to reach their target audience in one of their major areas of interest.
The latest to deploy this strategy in the Nigerian market is a fast growing mobile phone manufacturing company, Gionee. The company on Tuesday unveiled Nigerian music sensation, Deborah Oluwaseyi Joshua (sheyi Shey) as its brand ambassador.
The choice of the beautiful artist according to the company, is to make products of Gionee attractive to Nigerians and create a buzz on the availability of the brand locally.
The company said the deal will see the artist being part of the brand’s promotional activities to help reach the targets many of whom are music lovers and fans of Sheyi Shey.
Speaking on the choice of the artist as face of Gionee in Nigeria, Marketing Director, Gionee Nigeria, Somoye Habeeb, stated that Sheyi Shey possess the qualities that are in tandem with Gionee brand value.
Habeeb said, “We needed an ambassador to localise the brand. To tell it around the world that Gionee is in Nigeria to stay. Gionee is one of the top five mobile phone brands in the world. We had a list to pick from but we wanted somebody that will sell the value we stand for.
“We needed a popular artist, beautiful, energetic, of good age and a socially responsible person. We looked at the demography of this artist and that of our target customers. We also considered the psychographic factors. And Sheyi Shay combines all these and that was why she won the chance to be the face of Gionee brand.”
The new face of Gionee on her part said the brand matches the uniqueness of her style of music and her personality. She added that she will do everything within her power to make the brand a household name in Nigeria.
“I got to where I am today by hard work and I’m very grateful for the position I’m in today. For me, Gionee represents freshness, strength, agility and the future. So when I was approached to take up this role, I had to oblige because this is everything I built my brand up to be. My brand of music is organic and I appeal to a wide segment of the market ranging from age 12-50. I intend on pushing with all my might to make Gionee the number one phone here in Nigeria. I look forward to a great and productive relationship with Gionee,” she said.
Having entered the Nigerian market in 2011, the Chinese manufacturing company currently has nine models of its products that appeal to different segments of the market.
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