Share a Coke” is back The magic of finding your name on the Iconic Bottle Returns

Coca-Cola is bringing back its “Share a Coke” campaign on an unprecedented scale of shareability and personalization for a new generation, pushing the boundaries of innovative brand experiences.

A Campaign That Redefined Personalization

In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo, an industry-first in personalization.

Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.

Connecting with a Generation that Values Authenticity

Did you know that 72 per cent of Gen Z crave authenticity and want to connect with real people in everything they do?

In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.

The brand’s unique customization platform offers even more names to choose from.

So,  with the ability to add your own personal touch, you can create a truly unique Coca-Cola can or bottle to express your appreciation for friends, family, and loved ones.

It’s a simple gesture that can strengthen and deepen connections.

Celebrating Everyday Connections

Yusuf Murtala, Senior Director and Head of Marketing, Coca-Cola Nigeria, says:

“In Nigeria, we thrive on moments of togetherness and community where greatness happens.

‘Share A Coke’ celebrates the everyday connections that turn into memories we hold on to.

It is a reminder that even the smallest gesture, like seeing your name on a Coke bottle, can spark joy, and bring people closer.”

Creating Real Memories in a Digital World

Meaningful connections thrive both online and offline.

While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories.

Yet,  the physical ‘third spaces’ that nourish these meaningful connections are in decline.

“Share a Coke” is celebrating the connections and experiences that define this generation in spaces that allow moments of togetherness to thrive.

The Real Magic of Human Connection

Valerie Odubogun, Director, Marketing, Coca-Cola Nigeria says:

“In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. .

‘Share a Coke’ reminds us that memories happen when we come together.

Most especially, when we experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special.”

How to Join the Fun

So how can you join the fun? Look for Coca-Cola cans or bottles in-store and get ready to share the moment with your crew.

Consumers can experience the campaign in real time through exciting consumer promotions, and of course, the shared connection of Nigerian names on Coca-Cola’s cans and bottles.

Exclusive Rewards for Nigerian Consumers

This year, Nigerians stand a chance to win their share of millions in cash and prizes.

Meanwhile, it comes up every week from October 1 to December 31, 2025.

Exclusively, it is  through personalised 50cl Coca-Cola bottles and it  available at any major retailer nationwide.

Through each personalised beverage, Coca-Cola will be refreshing Nigerians as they make long-lasting memories.

An Invitation to Celebrate Together

On October 23, Nigerians can take part in a host of memorable Coke experiences at the Share A Coke launch in Lagos, Nigeria.

For more information on the campaign experiences or customization locations, consumers can visit Coca-Cola’s website or follow Coca-Cola Nigeria on Instagram (@CocaCola_NG) and X (@CocaCola_NG).

Contact

For further information, please contact:

Debola Adeyemo
[[email protected]](mailto:[email protected])

Kantar, 2023

 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories.

Our company’s purpose is to refresh the world and make a difference.

We sell multiple billion-dollar brands across several beverage categories worldwide.

Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta.

Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka.

Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS.

We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.

We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain.

Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Learn more at [www.coca-colacompany.com](http://www.coca-colacompany.com) and follow us on Instagram, Facebook and LinkedIn.