Chris Parkes joins Avaero Capital Partners’ board
The Managing Director/Chief Executive Officer of Chris Parkes Marketing Solutions Company (CPMS), Chris Parkes has joined the management board of Avaero Capital Partners.
Parkes, a Briton turned Nigerian by association has committed over forty-five years into marketing and finance related industries. With eight years of his cognate experience in the UK, plus his own partnership in Covent Garden, London, he had clients such as American Express International Dollar Card, worked with Amex to launch financial products into non-dollar countries such as Greece, Israel, Denmark and many other countries.
He had a fifteen-year stint in South Africa working on international brands, gaining massive experience working with brands such as Unilever, Vander Burgh, Standard Bank, SA Breweries, and many others. In his chequered career journey, he moved to Madagascar where he set up an advertising agency and an import-export company. This was said to have proved highly successful with the country’s top companies becoming long term clients.
In 1996, Parks, the maverick marketer was introduced to Nigeria where he was pioneer Managing Director of Tequila Nigeria, the pace-setter experiential marketing company founded and established by the iconic marketer, Mr. George Thorpe. Upon his hiring at Tequila, he was mandated to build a successful direct marketing agency in a marketing environment hitherto dominated largely by creative agencies serving as one-stop shops for clients’ marketing solutions needs.
Parks, no doubt, made a remarkable success out of this task as he built Tequila to become the largest direct marketing business in Nigeria after only four years with a primary focus on the development of financial products in the banking sector and FMCG across all sectors. Notwithstanding initial stiff resistance by the local ad agency chieftains and founders to the hitherto alien idea of direct marketing, Tequila survived the local emperors’ attack due, largely, to Chris Parkes’ renowned and impressive marketing background which attracted a horde of major multinational clients and brands across all sectors to the company.
Encouraged by this feat, he set up Chris Parkes Marketing Solution July 2002. Ever since it was founded, CPMS has over the years worked for major clients like the British American Tobacco, Friesland Campina WAMCO, Sterling Bank, Guinness, GloMobile, Econet, Vodacom, Vmobile, Celtel, Zain, Etisalat, Nigerian Breweries Plc, SAB Miller and Distell South Africa and several other blue-chips.
The admirable and inspiring career trajectory, growth and development of Parkes as an Octopus entrepreneur in the IMC and other sectors of the economy have continued to evolve. He is currently busy bringing in new investments into Nigeria that will fast become a game changer for the aviation sector and the entertainment tourism industry.
Over the years, he has been instrumental in raising capital for major projects for international brands. Authoritative industry sources have confirmed that it is this experience and the excitement attached to it that have driven his career towards massive project development. He is said to be currently raising $2.6 billion for a Lagos State tourist based project and about $10 billion for a major government project.
His array of valuable contacts and networks in the country have continued to aid and encourage his ever rising investment profile which, of course, has been leading him into the boardrooms of international companies and the inner recesses and chambers of power in Nigeria.
Chris is happily married to a Yoruba lady, Tayo his Nigerian wife and both are divinely blessed with three children.
Avaero Capital Partners is a company focused on assisting aviation and aerospace companies to attract local and international investment for project financing, infrastructure projects and asset acquisition in Africa.
Chris Parkes is expected to bring his many years of experience, contacts and networks to bear on the new business so that it can achieve its set objectives.
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