Cherry Eromosele becomes Executive Vice-President Marketing and Communication
By Oghale Mafuru
Interswitch Group, leading integrated payments and digital company has elevated Cherry Eromosele, a versatile and highly cerebral marketing expert to the position of Executive Vice-President, Marketing and Communication.
Announcing this via her LinkedIn page, the iconic and reputable marketer reaffirms her determination to continue to work tirelessly for the attainment of the organisational goals of the company.
In her words: “Hats off to the real MVPs, my formidable Interswitch Marcomms family (past and present) whose dedication, talent, and passion continue to shine through. We’ll continue to achieve amazing things together!
“If I have seen farther, it is because I have stood on the shoulders of giants. Sincere appreciation to all (too many to mention here) who have mentored and shaped my career outlook over the years.
“As we continue our quest at Interswitch Group to inspire Africa to greatness through innovation, value-creation, and excellence, I couldn’t be more thrilled to start this exciting chapter. The best is yet to come!” she added.
In her new role, she will be providing leadership and direction as well as inspiring the marketing & corporate communications teams across all Interswitch operations in Africa with specific focus to execute dynamic marketing, communications & stakeholder engagement programs, and initiatives that are geared towards achieving key objectives of maintaining and enhancing brand awareness, preference & equity, customer acquisition, transaction growth, and sustainable social responsibility.
She will be accountable for the development and institutionalisation of sound and sustainable processes that help facilitate the realisation of Interswitch’s brand, marketing, and communications objectives, whilst providing strategic marketing counsel to the Board/C-level & Business Leadership.
Cherry Eromosele is an experienced and data-driven C-Level Marketing Leader with 25+ years’ track record building and leading effective, cohesive, and high-performing integrated marketing and communications teams that deliver and outperform ambitious revenue growth & brand performance targets across diverse industry sectors, through the development of multi-disciplinary marketing capabilities. These span product marketing, transaction growth, customer acquisition, pipeline & funnel management, go-to-market, user experience, marketing automation, customer insights & value management, content marketing, digital/analytics, and sales enablement, most recently within the contemporary technology space in Africa.
Cherry has built, developed, and led marketing teams across industries-leading organizations: Beverages and consumer goods, telecoms, and technology sectors – Diageo/Guinness, MTN, Glaxo Smithkline (GSK), and Interswitch.
She has been recognized as ‘Marketing Personality of the Year’ (2015) in Nigeria by MARKETING EDGE, one of the top 50 Marketing Professionals in West Africa at the Annual Marketing World Awards in Accra, Ghana, and most recently ‘Top-50 Female Marketing Professional in Nigeria’ in May 2020.
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