Category: Uncategorized

How CCS Will Revolutionise Understanding of the Urban Nigerian Consumer

By Byron John Insight & Innovation Director, Dentsu Aegis Network Sub Saharan...

Chi Limited excites consumers with social media contest promos

One way for any brand to survive in today’s ever-changing marketplace is to provide...

Nigeria Market is quite Dynamic – A. K. Mirchandani, Chairman of Sona Group

Mr. A.K. Mirchandani is the Chairman of Sona Group, one of Nigeria's fastest growing...

Why Nigerian brands are falling in love with video

In 2012 when Noah’s Ark launched Vconnect’s "You go Connect" video campaign on...

Heineken features Jose Mourinho in new global UEFA Champions league campaign

Heineken is pulling out all the stops with its new Uefa Champions League ad which...

Shun unhealthy stereotypes in advertising – Unilever VP

Marketers and advertisers have been advised to avoid unhealthy stereotypes in campaigns...

NBC Boss Drives Equity Through Education Support

Legal Public Affairs and Communications Director of Nigerian Bottling Company, NBC,...

Highest Honour is to serve Your Country – Lolu Akinwunmi

‘Lola Akinwunmi is the immediate past President of the Advertising Practitioners...

We Hit the Ground Running – Badewa Royal FM By Toyin Ajayi

Badewa Adeyemi is a young and energetic young man, an indigene of Ikeji Ile Ilesha...

‘Media manifesto’ guides GE

GE, the industrial conglomerate, is drawing on guidance from an in-house "media manifesto"...