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Cannes Lions 2025: CMOs highlight importance of balancing data, creativity, and consumer connection

At the recently held quarterly virtual summit organized by MARKETING EDGE publication,...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Democracy must deliver for all, President Tinubu reassures Nigerians

President Bola Ahmed Tinubu has reaffirmed that democracy in Nigeria must translate...

Fresh era at Seven-Up as Sari El-Khalil takes over leadership from Ziad Maalouf

Seven-Up Bottling Company Limited introduces a major leadership change that signals...

Are we listening to what  data is saying?” – Dr. Ajiborode challenges business leaders

Data, in today's fast-paced business environment, is the  backbone of decision-making. ...

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

Airport advertising market set to soar as travel rebounds

The airport advertising market is gaining renewed momentum as global travel rebounds...

Beverage alcohol set to grow $34bn in key markets by 2034 – Report

Beverage alcohol set to grow $34bn in key markets by 2034. This is according to a...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

PHD elevates Brendan Aiwuyo to assistant manager, Out-of-Home (OOH)

PHD has promoted Brendan Aiwuyo to the position of Assistant Manager, Out-of-Home...