News

Brands can now advertise on Jumia’s platforms to reach wider, more targeted audience – Martins

Nigeria's leading e-commerce platform, Jumia, has opened up its e-commerce platform...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Guinness’ latest smooth operator is here, says O’Keeffe

“Today marks International Stout Day. As far as I am concerned you do not need...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Africa’s infrastructure financing surpasses the $100billion mark, says ICA

The Infrastructure Consortium for Africa (ICA) has announced a 24% leap in infrastructure...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Cola market competition puts global CEOs on Lagos streets

The battle for the cola market share may not be abating any time soon as long as...

AfDB signs $250million risk participation agreement with ABSA

The African Development Bank has signed an unfunded $250-million Risk Participation...

Inflation hits 11.61%, may kick economy into overdrive

Rapidly rising prices are causing consumers to stay away from staples, especially...

Google hires former Calvin Klein CMO to bolster marketing leadership

Marie Gulin-Merle, formerly the chief marketing officer of Calvin Klein, has resurfaced...