News

Kantar research boss highlights reasons for product failure in African markets

The Managing Director/CEO, Kanter Market Research Agency, Maposa Aggrey has identified...

MTN unveils new reality show, targets Nigeria’s musical talents

To reaffirm its commitment to maintaining a consistent strategic direction for its...

NBL declares ₦16 billion profit, earns ₦323 billion for 2019

Nigerian Breweries Plc has announced a profit after tax of ₦16.1 billion for the...

Transcorp Hotels appoints Dupe Olusola as MD/CEO

The management of Transcorp Hotels has appointed Dupe Olusola as the new Managing...

Luzo Digital boss highlights critical growth elements for OOH advertising

The Executive Director/Chief Operating Officer, Luzo Digital Network and Media Limited,...

Cars45 expands business operations, targets regional African markets

Frontline automotive industry player, Cars45 Limited has embarked on a business expansion...

NIMN canvases National Assembly’s support on review of Marketing Act

The National Institute of Marketing of Nigeria (NIMN) has called out to the leadership...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...