News

Dentsu reports $1.37billion impairment charge for 2020

The Japanese advertising giant, Dentsu Group Inc, said recently that it recorded...

AAAN partners Henley Africa to launch Ad Academy

  Association of Advertising Agencies of Nigeria (AAAN) in partnership with...

Nestlé to launch vegan KitKat variant, KitKat V

Nestlé has announced that the company would be launching the new vegan KitKat variant—KitKat...

Omnicon Group hit by ‘Cyber Attack’

Global media buying conglomerate, Omnicon Media Group(OMG) has confirmed that its...

Nike’s revenue rose by 9%

Nike has revealed that the financial outcome for its second quarter ended on the...

P&G commits to driving gender equality across Asia Pacific, Middle-East and Africa

Procter & Gamble has announced new declarations aimed to propel gender equality...

Bolt secures €150 million to boost service quality

In a bid to make improvements on its safety and quality of services across Africa...

NCC warns Jobseekers to be beware of fake recruitment exercise

The Nigerian Communication Commission (NCC) has warned the general public, particularly...

FBNQuest forecasts 2021 as positive year for GDP growth

Financial experts are forecasting that Nigeria’s economy is projected to expand...

Why brands prefer influencer to traditional marketing – Dolapo Otegbayi

By Ibiduni Banjoko The phenomenon of influencer marketing has been around for...