Category: News

MARKETING EDGE ONTV hosts Popoola this Wednesday

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

PHD appoints Tambyrajah as Global Chief Experience Officer

By Abimbola Mohammed  PHD has named Rohan Tambyrajah its first Global...

Dentsu unveils 2025 media trends report with key survival strategies

By Seun Johnson Dentsu International has released a comprehensive 45-page Media...

Smartcomply renames compliance platform to ‘Smartcomply Secure’, unveils strategic group structure with new subsidiaries

Smartcomply, a leading provider of automated and AI-powered advanced compliance and...

Amazon advertising spend surges as Google, others, experience downturn

By Oluwaseyi Lawal Digital advertising growth across various platforms is slowing...

GEORGE THORPE @ 70: Celebrating the grandfather of modern BTL in Nigeria

Whenever and wherever the subject of integrated marketing communications businness...

Nigeria’s PR faces hurdles of public trust amid quackery – Ali-Balogun

By Felicia Nwosu Nkechi Ali-Balogun, Principal Consultant at NECCI CONSULTING,...

Advertisers estimate 33% increase in ROI amid shaky confidence

By Felicia Nwosu A recent report from Advertiser Perceptions and Claravine reveals...

FirstBank enhances supplier’s platform, assures uninterrupted banking services

We wish to address a misleading report circulating in the media regarding a system...

Mountain Dew unveils new identity to embrace its root, heritage

By Felicia Nwosu Mountain Dew is set to introduce a refreshed visual identity...

Marketing Edge Magazine © 2025 / All Rights Reserved