Category: News

Brown Orchid revolutionizes beauty with Elan no-lye relaxer, Aviv hair extensions

Brown Orchid, a subsidiary of NNFEMS Group is redefining and revolutionizing beauty...

2025: CMOs to show efficiency gains with stable marketing headcount

By Zion Rufus As Chief Marketing Officers (CMOs) look toward 2025, the focus is...

Riding the wave of Nostalgia Marketing: The good, the bad, and the ugly—and why we keep falling for it

By Zion Rufus You’re scrolling through social media, and suddenly an ad appears,...

X Unveils AI-driven Ads platform to attract advertisers

By Oluwaseyi Lawal X has rolled out an updated version of its Ads platform aimed...

Humanise your brands to foster connections, George-Taylor charges custodians

By Abimbola Mohammed Tokunboh George-Taylor, founder and CEO of SKOT Communication,...

LinkedIn partners to elevate advertisers’ confidence in video campaigns

By Felicia Nwosu LinkedIn has announced a strategic expansion of its media quality...

Nigeria introduces progressive VAT reform as luxury goods face 15% tax

By Felicia Nwosu Nigeria's Minister of Finance, Wale Edun, has announced a significant...

Lush Hair unveils “Hair Treatment” line promising nourishment and confidence for African hair

In a groundbreaking move at Lagos Fashion Week 2024, Lush Hair Nigeria, a major player...

Airtel Africa records after-tax profit of $79 million

By Ralph Tathagata With the help of an exceptional tax gain of $80 million, Airtel...

Kikelomo Atanda Owo Abati launches Third Book, Encounters: Governance, Policy, & Society featuring prominent Nigerian leaders

Renowned media entrepreneur, journalist, established corporate entrepreneur and author...