News

Mixed reactions trail Coca-Cola, Jack Daniel’s RTD pre-mixed cocktail

By Zion Rufus Following the debut of the Coca-Cola Company’s ready-to-drink...

First-party data is the new oil of the ad economy- CMO

By Zion Rufus Amid the proposed deprecation of third party cookies, much attention...

Fold 7 wins back Carlsberg Global account

Fold7 has been reappointed as the global agency of record for Carlsberg after it...

WPP appoints Houston as U.S. President

By Abimbola Mohammed WPP has announced the appointment of Michael Houston, global...

Companies cut marketing budget as downturn bites- Mogbolu

Elizabeth Olagunju Moses Mogbolu, Product Group Manager, Vitafoam Nigeria PLC...

Microsoft pulls plug on Internet Explorer

Multinational tech corporation Microsoft has put an end to the 27 year journey of...

MARKETING EDGE on TV hosts Adedeji today

By Oghale Mafuru Leading brand-centric, advertising, and marketing television...

MIPAN 2022 Patron’s Day holds amid glamour

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

Iris beats McCann, Dentsumcgarrybowen to clinch Dreams’ £20m account

Iris has beaten McCann UK and Dentsumcgarrybowen to be appointed the creative and...

Access Bank appoints Agbede as ED, Access Corporation

Access Bank Plc has appointed Bolaji Agbede as Executive Director of its financial...