Category: News

MTN Nigeria declares Q3 profit amid economic challenges

By Ralph Tathagata MTN Nigeria has declared a profit after tax of N4.13 billion...

Data-driven strategies propel pharmaceutical marketing growth – Popoola

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

IMC professionals in the season of upward movement

By Abimbola Mohammed There appears to be exciting movements in the Nigerian Integrated...

Alphabet sees Q3 surge as Google search, YouTube Ads, spark growth

By Felicia Nwosu Alphabet Inc. posted a robust 15% increase in Q3 2024 revenue,...

Pangis leads as new VP of advertising sales for Netflix

By Abimbola Mohammed Nicolle Pangis has been named vice president of advertising...

FirstBank joins partnership for carbon accounting financials, reinforces its commitment to climate action

As part of its commitment to sustainable finance and taking active steps towards...

Thorpe expresses concern over industry values, challenges at 70th birthday

By Felicia Nwosu Industry icon Dr. George Thorpe, founder of MediaReach Omd Nigeria...

Brown Orchid revolutionizes beauty with Elan no-lye relaxer, Aviv hair extensions

Brown Orchid, a subsidiary of NNFEMS Group is redefining and revolutionizing beauty...

2025: CMOs to show efficiency gains with stable marketing headcount

By Zion Rufus As Chief Marketing Officers (CMOs) look toward 2025, the focus is...

Riding the wave of Nostalgia Marketing: The good, the bad, and the ugly—and why we keep falling for it

By Zion Rufus You’re scrolling through social media, and suddenly an ad appears,...

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