News

MTN outlines bold 5G expansion plans at swish fusion summit

MTN Nigeria took center stage at the Swish Fusion Tech and Media Summit in Lagos....

WPP has tapped Omnicom’s Matt McNeany to lead a new AI venture

WPP taps Omnicom’s Matt McNeany to lead new AI venture WPP has brought on Matt...

DAPPMAN commends NMDPRA for strategic oversight in Nigeria’s downstream sector

The Depot and Petroleum Products Marketers Association of Nigeria (DAPPMAN) has attributed...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

‎CBN report reveals N923.16bn was withdrawn by bank customers in 1 year

‎The Central Bank of Nigeria's (CBN's) Money and Credit Statistics report has revealed...

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

Tech without soul is just a code, can’t earn loyalty- Babaeko

In a thought-provoking address at the Advertising Industry Colloquium (AIC)3.0 organized...

Experts declare gas as transformational fuel for Africa’s development at Asharami Square 2.0

At the second edition of Sahara Group's thought leadership forum, Asharami Square,...