News

MARKETING EDGE on TV hosts Sheriff Akinpelu today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

Digital eliminates boundaries between brands and consumers – experts

By Abimbola Mohammed [audio mp3="https://marketingedge.com.ng/wp-content/uploads/2022/04/AUD-20220420-WA0012.mp3"][/audio]   To...

Easter creatives that talk to the heart of the matter

By Oghale Mafuru and others In the spirit of the Easter celebration, brands across...

Data analyst calls for structured data, advanced technology for better ads targeting

By Felicia Nwosu With the aim to market  visibly across plethora  platforms...

Sterling Bank’s ‘offensive’ Easter advert will be sanctioned -APCON

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, the regulatory...

Meta unveils new feature on WhatsApp

Meta has unveiled one of the most significant updates to WhatsApp. According to...

Elon Musk offers $43 billion for Twitter takeover

By Ibidunni Banjoko   Elon Musk, the Chief Executive Officer of Tesla...

Leo Burnett India grabs Meta strategic and creative communications business

By Abimbola Mohammed Leo Burnett India has been appointed as the strategic and...

NIPR needs to improve on practice – Olabode

By Ibidunni Banjoko Raheem Olabode, Executive Director, CMC Connect, has said...

4 reasons empathy-based marketing needs to be applied in Nigeria

By Zion Rufus Customer-centricity, audience targeting, and building personalized...