Twitter cannot become hellscape – Musk
By Zion Rufus
Stating that the platform cannot become a bedlam where people say what they like while closing the Twitter acquisition in a $44-billion deal, Elon Musk, Tesla CEO has emerged the new owner of the “Bird App”. However, his first line of action was to fire Twitter Chief Executive Parag Agrawal, Chief Financial Officer Ned Segal and Legal Affairs and Policy Chief Vijaya Gadde.
In a letter to advertisers, Musk explained that his decision to acquire Twitter was because of its importance “to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence.”
According to Musk, there is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.
He shared that in the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.
He said: “That is why I bought Twitter. I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”
“That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature.”
In addition to the letter tagged “Dear Twitter Advertisers”, Musk wrote that he very much believes that advertising, when done right, can delight, entertain and inform.
“It can show you a service or product or medical treatment that you never knew existed, but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content. Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”
RECOMMENDED ARTICLES
Comment
No comments found.