News

PR practitioners applaud repositioning initiative

By Ibidunni Banjoko Public Relations practitioners have applauded the repositioning...

Immersive communication is new reality for brands’ success – Ozekhome

By Oghale Mafuru The power of immersive communication is gaining prominence with...

TVC host Lola Adedeji LIVE on  BUSINESS SHOW

By Felicia Nwosu TVC will be hosting the Amazon, Lola Adedeji, brand builder and...

Samsung removes ‘Z’ branding from foldable phones

Samsung has reportedly dropped the 'Z' letter branding from its foldable phones...

Integrated solution is key to marketing efficiency – Alegbeleye

By Felicia Nwosu To achieve maximum marketing efficiency, maintain relevance and...

How global brands use trendjacking to birth iconic advertising campaigns

By Zion Rufus In recent years we have seen brands jump on the bandwagon of trendjacking....

Nigeria gets Microsoft’s $200m African Development Centre

By Felicia Nwosu Microsoft, the global technology giant has announced the opening...

BBDO appoints Luiz Sanches, Matt MacDonald as Chief Creative Officers

Advertising agency BBDO Worldwide, has appointed Luiz Sanches as chief creative officer,...

Telcos bar SIMS unlinked to NIN

By Zion Rufus Following the directive of the Federal Government, Nigerian Telcos...

Coca-Cola moves into Metaverse with new Zero Sugar Byte

By Abimbola Mohammed In a bid to expand growth opportunities, iconic soft drink...