News

Global web 3.0 market size to reach USD 81.5 Billion

By Zion Rufus Global web 3.0 market size, which hit USD 3.2 Billion in 2021, is...

How Indomie typifies genericization

By Zion Rufus Against the backdrop of genericization and brand building especially...

MarketingWeek holds webinar on how e-commerce brands can win digital battles

By Abimbola Mohammed MarketingWeek, in collaboration with Brynder, held a webinar...

Over 200 students celebrated Children’s Day with MTN and Google

In commemoration of Children's day, MTN Nigeria in partnership with Google hosted...

Cannes Film Festival: 75 years of celebrating growth

By Zion Rufus Bringing together about 35,000 film professionals and the biggest...

Ozekhome takes MARKETING EDGE’s workforce on masterclass session

By Abimbola Mohammed To consolidate its leadership position in authoritative news,...

NBCC urges reorganization of Nigeria’s FMCG sector

The Nigerian-British Chamber of Commerce (NBCC) has called for the reorganization...

Jonathan Lee becomes Grey’s Global Chief Strategy/Data Officer

Jonathan Lee has been named Grey’s Global Chief Strategy and Data Officer. The...

10 brand names that have fallen to genericization in Nigeria

By Zion Rufus Genericization has been one of the biggest trepidations brands have...

CMC Connect marks 30 with plans to restructure

By Felicia Nwosu Leading perception management firm, CMC Connect,  has...