Category: News

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...

GM Marketing attributes 2Sure success to disruptive marketing

By Oghale Mafuru Following the incredible success of the 2Sure brand since it...

Skit Store expands footprint with the opening of its seventh location

By Zion Rufus Skit Store, a one-stop shop for school, office, and lifestyle supplies,...

MARKETING EDGE on TV hosts Uwubanmwen this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Elon Musk’s Starlink set to disrupt telecom sector in Nigeria- IMC experts

By Oghale Mafuru Following the recent approval by the Nigerian Communications...

Adopt customer-centric data to improve experience – Ogunseye

By Felicia Nwosu Ladi Ogunseye, the Chief Marketing Officer, Canary Point Corporate...

Coke Foundation funds IFRC on COVID vaccination

The Coca-Cola Foundation has provided funding to The International Federation of...

Stakeholders open fresh discussion on AISOP

By Ibidunni Banjoko Stakeholders in Nigeria’s Integrated Marketing Communications...

Leverage data and tech for business sustainability- expert

By Oghale Mafuru As the concept of disruption continues to surface in business...

Anietie Udoh leads MARKETING EDGE team at Cannes Festival of Creativity 2022

By Zion Rufus Anietie Udoh, divisional director of Nigeria's leading marketing...