News

MARKETING EDGE on TV hosts Jude Odia today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Winning political campaigns must be data, research-driven – Opayemi

By Felicia Nwosu Israel Opayemi, Managing Director and Chief Executive Officer...

Brands need to collaborate with agencies, tech companies – Elatuyi

By Abimbola Mohammed Agencies and brands need to co-create because nobody is an...

IAA set to hold 5th Africa Rising Leadership Conference

The International Advertising Association (IAA) Africa and its partners - Google,...

Existing ad agency model in Nigeria has to change- Ozekhome

By Zion Rufus  Largely due to digital transformation and “changing” times,...

ARCON commits to industry reforms despite reactions

By Oghale Mafuru Against the backdrop of the series of reactions following the...

Jumia kicks off Brand Festival to promote authentic brands

Jumia, the leading pan-African e-commerce platform, has commenced its annual ‘brand...

Technological disruption dominates conversation at MARKETING EDGE Summit

By Oghale Mafuru As the world continues to evolve rapidly, occasioned by new tech...

No industry where digital cannot be transformational tool – Adedeji

By Zion Rufus Aided by advancement in technology which has a  profound effect...

Global programmatic advertising market to reach $18.42 billion

By Zion Rufus The global programmatic advertising market which hit $7.38 billion...