News

How overestimated covid-predictions landed multinationals in revenue crisis

By Zion Rufus Many companies currently grappling with the effects of the post-pandemic...

Tech companies blame economic downturn for layoff spree

By Zion Rufus So far, a growing number of technology companies have executed mass...

Amazon executes mass layoffs with 10,000 job cuts

By Zion Rufus In what could already be described as the worst period for  employees...

Nigerian Marketing Awards holds maiden edition

It was a gathering of seasoned marketing professionals, accomplished experts in the...

Gov Dapo Abiodun commissions Arepo-Journalist Estate Road

By Zion Rufus Ogun State Governor, Prince Dapo Abiodun has commissioned the new...

Nigerian publishing landscape is diverse, competitive – Laing

By Felicia Nwosu Rob Laing, Director, Sub-Sahara Africa, Cambridge University Press...

Empathy builds brand equity and relevance – Maalouf

By Oghale Mafuru As organizations joggle to increase profitability and patronage,...

MARKETING EDGE on TV hosts Ufot this Wednesday

By Oghale Mafuru The foremost and leading brand-centric, advertising and marketing...

FBNBank UK celebrates 40th anniversary

FBNBank UK, a subsidiary of FirstBank Group had London, the United Kingdom painted...

Advertising budget likely to fall as inflationary pressures cut deep

By Oghale Mafuru Against the backdrop of the recent report from the National Bureau...