Category: News

Experiential marketing fosters connection in consumers – Olagundoye

By Felicia Nwosu Seasoned experiential marketing professional, Wole Olagundoye,...

Marketing lessons to adopt from Red Bull founder, Mateschitz

By Zion Rufus One thing that stood out for Dietrich Mateschitz was that he knew...

Lagos NIPR unveils digital journal

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) Lagos State...

UK adspend will grow by 9.2% in 2022 – WARC

Spend projected to near £10bn during Q4 World Cup Christmas period The latest...

Free eSIM offer: Another market beater from Smile

Pioneer 4G LTE broadband service provider Smile Nigeria has introduced FREE eSIM...

CBN issues guidelines on contactless payments

The Central Bank of Nigeria (CBN) has issued Draft Guidelines on Contactless Payments....

AfDB pledges $210m to unlock Nigeria’s agribusiness potential

By Felicia Nwosu The African Development Bank (AfDB) has pledged the sum of $210m...

Nigeria’s international image problem plummet to worst in October

By Zion Rufus From the consequent political fragility to severe macroeconomic...

ADVAN renames marketing awards

In a bid to cover the rest of Africa and reposition as a continental award for marketing...

Nigeria ranks 3rd highest paint exporter in Africa – Osidipe

By Charles Okonji During his lecture at the biannual Coating Show of the Paint Manufacturers...