News

Largest Ad Agency Holding companies and the agencies they own

By Zion Rufus The advertising agencies market consists of revenue earned by entities...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...

White Square International Festival of creativity calls for entry

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Creative directors urge creatives to brace for stormy future

By Zion Rufus Professionals across the creative sphere have urged creatives to...

Global mass layoffs near 300,000

By Zion Rufus As some of the world's most valuable firms continue to initiate...

Data-processing operations and their purposes have become complex, experts warn

By Zion Rufus As professionals across board explore ChatGPT, an OpenAI chatbot...

EXMAN President charges agencies on Optimizing budget

By Oghale Mafuru As the economic challenges continue to reduce purchasing power...

Digital OOH increases ROI, accountability – Eguridu

By Ibidunni Banjoko Tony Eguridu, General Manager at Michael Angelo Media Ltd, one...

National interest should guide regulations-Oyedele

By Oghale Mafuru Against the backdrop of the series of regulations in the advertising...

Agencies in Nigeria are not structured to solve marketing problems- Experts

By Zion Rufus Against the backdrop of advertising clients in-housing advertising...