News

JLR drops Land Rover after 75 years, switches to House of Brands

By Felicia Nwosu As part of its strategic move for a change and to focus on four...

WPP acquires sonic branding agency amp

By Ibidunni Banjoko WPP, the world’s largest advertising agency has acquired...

Cannes Lions announces 2023 Shortlisting Jury members

Cannes Lions has announced a line-up of global experts from across the creative industries...

Unilever Nigeria appoints Kleinebenn as new managing director

By Abimbola Mohammed Effective from May 5, 2023, Tim Kleinebenn will resume...

Indigo emerges 2023 Sabre Awards Africa winner

Nigeria's leading full-service Public Relations and Event Management Consultancy...

FirstBank sponsors Timeless Concert by Davido

FirstBank's sponsorship of Timeless is the third time it is supporting Davido since...

Seaman’s Schnapps sustains cultural heritage, unites communities at 2023 Anioma Festival

Seaman's Schnapps, Nigeria’s original prayer drink, sponsored the 2023 Anioma cultural...

From mistakes to masterpieces, IMC professionals call for openness about failures

By Zion Rufus  Professionals in the marketing communications industry are urging...

Nigerian Breweries’ advertising spend grosses N57 billion in 2022 financial Year

By Oghale Mafuru The Nigerian Breweries PLC, a foremost brewing company in Nigeria,...

AI makes digital marketing more effective, improves ad performance – Martins

By Abimbola Mohammed Stanislaus Martins, Regional Director, Meta Africa, has said...