News

Mohammed extols ARCON, NBC for 2022 impactful reforms

By Felicia Nwosu Following the various reforms introduced into the Nigerian advertising...

Supreme Court adjourns suit on naira crisis

By Abimbola Mohammed  The Supreme Court has adjourned judgement in the new naira...

WPP partners BigCommerce to enhance global e-commerce

By Oghale Mafuru WPP, World's largest advertising agency has announced partnership...

Business leaders, celebrities share invaluable secrets to ensuring business growth

By Zion Rufus To succeed in business and ensure continuous career growth, prominent...

Brands should rethink their 2023 marketing strategy – IAA

By Ibidunni Banjoko Global advertising professionals have tasked marketers to rethink...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...

Heineken partners Red Bull Racing, signs Verstappen as ambassador

By Oghale Mafuru One of the world’s largest brewing companies, Heineken has announced...

Payday, Chipper Cash, appointed as Starlink payment partners  

By Oghale Mafuru Following complaints by Nigerians' over the inability to purchase...

MARKETING EDGE on TV hosts Ogunseye tomorrow

By Oghale Mafuru  Foremost Marketing and advertising television program,...

Nigeria Video on Demand segment projected at $836.1m in 2023

By Oghale Mafuru Amid declining attention span which currently sits at 9 seconds,...