News

Outcome of in-housing falls below expectation, professionals advise hybrid model

By Zion Rufus Brands implementing in-housing structures for their advertising...

Draw lessons from 2023 presidential elections, Itua tasks marketers

By Felicia Nwosu Aizehi Itua, Head of Brand Marketing Communication, Connect Marketing...

Digital marketers are agile to trends – Akingbala

By Ibidunni Banjoko Omobolanle Akingbala, Head of Brands &Strategic Partnerships,...

Digital payment in Nigeria projected to reach $14.25bn in 2023

By Oghale Mafuru Payment transactions through digital platforms have been projected...

Heineken becomes member of Bloomberg Gender Equality Index

By Abimbola Mohammed Ahead of the 2023 International Women’s Day, the Nigerian...

Geopath releases new data for OOH to boost audience reach

By Felicia Nwosu Geopath, the global company that powers a smarter OOH marketplace...

Flutterwave plans to expand footprints in MENA region

By Oghale Mafuru Africa’s leading payment technology company, Flutterwave, is...

CarGurus searches for new PR agency

By Ibidunni Banjoko CarGurus, an online auto marketplace, is searching for a new...

Marketing should not be seen as a vending machine for leads- Professionals

By Zion Rufus Marketers have urged company leaders to dispel the notion that marketing...

Global media buying agencies’ market share to grow $79bn in 2023 – report

By Abimbola Mohammed ReportLinker, an award winning marketing research solution,...